Sierra has done extensive research on the programs and initiatives that exist in South America today as well as abroad. We were initially drawn to 2 programs in particular: Florverde, out of columbia, and FLP, out of germany and ecuador. These 2 programs have been instrumental in being the first to establish high standards in floral production for social conditions and worker safety, and to enforce strict regulations with regard to the protection of the environment. Recently, a new certification program has emerged, offering more extensive social and environmental standards, and the inclusion of standards for cold chain management.

Sierra Eco is now recognizing and promoting farms certified under the Veriflora certification system.

What is Veriflora?

• VeriFlora is the first and only certification program developed specifically for cut flowers in North America.
• VeriFlora addresses the entire distribution chain with the goal of enhancing the customer's flower buying experience.
  • VeriFlora offers certification for all members of the supply chain: growers, handlers, and retailers.
  • VeriFlora includes cold chain management protocols that promote flower quality and longevity.
• VeriFlora has the most stringent protocols for agrochemical use among all sustainable flower label programs. Growers must eliminate the use of:
  • Agrochemicals classified by the World Health Organization (WHO) as 1a ("extremely hazardous" or 1b ("highly hazardous").
  • Agrochemicals with comparable toxicity to WHO Class 1a or 1b (based on risk to human health).
• VeriFlora requires growers to develop a plan for transitioning to organic farming practices over time. This is the only sustainable flower label program that includes this requirement.

Next: The Sierra Eco Label